It all started when we were searching for the right products to address our hair concerns. Genetically, we have thin hair, and our frequent hair coloring has made it more prone to damage and breakage. This was further aggravated by the tropical climate in Indonesia. We began exploring and trying various haircare products, from local brands to high-end ones.

From there, the idea emerged to create a high-quality haircare product with a local touch. The journey to create this product was long and challenging. In our quest for the best formula, we collaborated with local artisans in Bali who specialize in utilizing essential oils in their formulations. Additionally, we conducted extensive research and worked closely with an experienced R&D team.

The result is the discovery of Fermented Oil and Vita Oil, which we proudly introduce through Hair and Beyond. This product is designed for all women in Indonesia, allowing them to enjoy premium haircare made with the finest local ingredients.